Strategy in action
Disciplined execution delivering momentum across our strategic priorities
2025 marked a year of focused delivery against the Expanding Beyond the Core strategy. Clear strategic priorities, disciplined capital allocation and strengthened organisational capability have positioned the Group to accelerate progress in 2026.
Industry and customer focus
We embedded our priority market verticals across the commercial organisation and invested in the capability required to deepen customer engagement and convert opportunity into sustainable growth.
2025 highlights
Completion of a comprehensive addressable markets study
Definition of three market verticals and seven priority industries
Investment in commercial and application engineering capability aligned to priority industries
Development of a strengthened, higher‑quality pipeline across target industries.
2026 focus
Further build specialist talent in target industries, with particular emphasis on Transport & Smart Technologies, and continue disciplined pipeline development and conversion.
Closer to the customer
We strengthened our regional footprint and enhanced proximity to customers, particularly in Asia and North America, aligning operational capability with identified market opportunity.
2025 highlights
Announcement and mobilisation of strategic investments in Asia, including Vietnam manufacturing capability and the Footwear Innovation Centre in South Korea
Establishment of a strategic partnership platform to support execution of Asia growth plans
Completion of second North America Low Pressure Vessel
Development of fully packaged finished products at ZMW for construction applications.
2026 focus
Execution and delivery of the Vietnam and South Korea programmes and continued strengthening of regional operating models.
Innovation and sustainability
We launched a hub‑and‑spoke innovation model, aligning development activity more closely with market need and reinforcing application‑led innovation.
2025 highlights
Leveraging long‑established materials expertise as a foundation for future innovation
Announcement of the Global Innovation Hub in the UK
Announcement of the Footwear Innovation Centre in South Korea
Targeted investment in innovation capability across both locations.
2026 focus
Delivery and activation of both innovation centres and continued strengthening of the Global Innovation Team.
M&A beyond the core
We completed our first major acquisition, extending technical capability and value chain reach while building a disciplined corporate development framework.
2025 highlights
Establishment of enhanced corporate development capability
Expansion of a structured acquisition pipeline
Completion of the acquisition of Overseas Konstellation Company S.A. (OKC).
2026 focus
Successful integration of OKC, continued refinement of the M&A framework and ongoing development of the acquisition pipeline.
High-performing teams
We strengthened leadership capability, enhanced organisational alignment and improved employee engagement to support performance.
2025 highlights
Best Companies accreditation as a “One to Watch” organisation
Appointment of Managing Director, Asia
Appointment of Chief Strategy & Innovation Officer
Appointment of new Chief Financial Officer
Integration of North America and EMEA block foam manufacturing into a unified operating platform
Delivery of Accelerate 2025, the Group’s first global commercial conference.
2026 focus
Targeted investment in systems excellence and adoption, cyber security, manufacturing execution systems and in‑house AI capability; formation of a formal Senior Leadership Team; and delivery of the Group’s first global leadership conference.