A focused strategy to unlock the next phase of growth
Strategy overview
In 2025, we held our first Capital Markets Day, where we unveiled our Expanding Beyond the Core strategy.
This strategy is designed to deliver sustainable growth, resilient margins and attractive returns by aligning more closely with the industries and applications where advanced foam materials play a critical role.

1. Industry and customer focus
From product to industry

2. Closer to the customer
Expanding geographic reach

3. Innovation and sustainability
Sustainable innovation

4. M&A Beyond the core
Extending capabilities and moving up the value chain

5. High-performing teams
Executing the strategy
Together, the five strategic pillars guide investment, organisation design and execution across the Group.