A Touch of Gold with microZOTE®

A Touch of Gold with microZOTE® The term “Luxury” has no clear definition but it refers to products and packaging of a very high quality and appearance with the perception of luxury being a very personal and sometimes emotional response.

At first glance it is the power of the brand and the consumers’ preference to design, colour or an unknown sub-conscious decision that will lead them to a particular product. Beyond this you can tap into additional senses such as touch and smell.

Thanks to Mucell® technology, Zotefoams created a new type of roll foams under the brand name microZOTE. This new innovative product is offered in densities from 200 kg to 400 kg / m3. It has a small cell size and is available in a wide selection of attractive colours that can be readily laminated to produce attractive and striking colour combinations.

The perfect combination of creativity, differentiation and functionality is being developed by Zotefoams converter, the Cellutec Group for luxury designer brand Helena Rubinstein for their latest range of beauty products due for launch.

Unlike chemically blown foams, the microZOTE manufacturing technique produces foams that are virtually odour free, perfect for use in applications such as retail packaging. Plus microZOTE is available in a vast range of colours making is versatile and perfect for many different applications.

Above all microZOTE foam is inert and will protect well without causing degradation or corrosion as well as being recyclable.

For more information please call us on +44 (0)20 8664 1643 or e-mail des@zotefoams.com.