
EXPANDING OUR STRATEGY
(CONT.)
INDUSTRY AND
CUSTOMER FOCUS
1. From product
to industry
Consumer & Lifestyle,
Transport & Smart
Technologies and
Construction & Other
Industrial
Our right to win
As a world leader in supercritical
fluid foaming, Zotefoams has
pioneered the development of
uniquely sustainable materials
for over 100 years. Our highly technical
proprietary process enables us to
create products that are unmatched
– delivering the performance, reliability
and sustainability demanded by
high-specification markets.
Market focus
To unlock the next phase of our
growth and align even closer with
our customers and end-users, we
are shifting towards a market-driven
approach. Following an extensive
market study, we have identified
Consumer & Lifestyle, Transport
& Smart Technologies and Construction
& Other Industrial as the key markets
where high-value foam applications
play a critical role and we have a
strong right to win.
These markets present significant
opportunities to scale our business
with both existing and new customers.
This strategic shift will also see us
moving further up the value chain –
evolving from a material provider to
a true solutions partner.
CLOSER TO
THE CUSTOMER
2. Expanding
geographic reach
Leveraging new technology
and skills to get closer to
our customers
Enhancing customer experience
The commercial team realignment
to a market-focused approach will
enable us to beer understand
our customers’ needs, allowing
us to enhance their journey with
us while delivering value and
solutions-driven support.
This extends to understanding
where our customers need us to
be, and strengthening our customer
relationships will also require
strategic decisions about our
physical manufacturing presence.
Puing supply where demand is
We are making significant
infrastructure investments to position
ourselves closer to key customers,
enabling us to proactively meet their
needs and support their growth.
By establishing a local presence in
strategic locations, we are unlocking
opportunities that were previously out
of reach, strengthening partnerships,
and creating a more responsive,
customer-focused supply chain.
The most significant example
of this strategy is our expansion
into Asia, where we will establish
manufacturing and innovation
capabilities to support continued
growth and deeper collaboration
with Nike.
INNOVATION AND
SUSTAINABILITY
LEADERSHIP
3. Sustainable
innovation
Harnessing heritage with new
technology and AI to develop
the next generation of
sustainable industry solutions
Expanding our innovation capabilities
At the heart of our strategy is a relentless
focus on innovation, which we see as a
transformative opportunity for the Group.
Our innovation commitment
In 2025, we will launch our UK Innovation
Centre of Excellence, as well as our first
Market Focused Innovation Centre –
a Footwear Innovation Centre in Busan,
South Korea – in close proximity to our
end-customer. This model will enable us
to work more closely and collaboratively
with customers, delivering tailored
solutions that anticipate their evolving
needs while strengthening our proximity
to raw material sources, enhancing
both efficiency and sustainability.
Meeting our customers’ future needs
The launch of our Footwear Innovation
Centre will support our transition towards
3D pre-forms for Nike, marking a major
shift from supplying raw material in sheets
to producing near-net shape products.
This offers significant sustainability
benefits, including reduced material waste
and lower energy consumption, all while
streamlining Nike’s production process.
Next-generation autoclave technology
Another critical advancement is our
investment in new autoclave technology.
This shift moves us towards a more agile,
less capital-intensive model, enabling us to
enhance customer proximity and improve
responsiveness. By breaking installations
into smaller, faster investments, we gain
the flexibility to scale efficiently while
maintaining our innovation edge.
Zotefoams plc
Annual Report 2024
10